Promotional video ideas with a news set

 

One of our promotional video ideas for advertising your business. Use a breaking news style theme using a tv studio news set. Fancy one? We're giving them away from just £10 to £20 in our end of January sale!

Got a question or comment? Go ahead, we're listening.

Viral marketing: huh?

Many small business owners are great at what they do. They are skilled, experienced and competent business managers. They have an established client base and are ticking along nicely. What more could a business owner want? Well, good clients who come back for more are great, and let’s face it, we all want them.

However, what if you run the type of business service that can be offered outside of your local area? A service that anyone in any part of the country or the world for that matter could benefit from. Word needs to get out and your word-of-mouth referrals don’t travel that far afield. That’s where many businesses turn to the internet to begin their expansion. Too many of them, however, fall into the trap of creating a website, throwing in a few keywords then sitting back and waiting for the profits to come rolling in. 

Adverts in online directories are a great way (and one of many) to attract prospective customers, yet the last few years have seen video and social marketing really take over from other online methods. However, to some business managers terms like internet marketing, SEO and viral marketing are foreign languages and quite frankly, scary. So, what is viral marketing?

Here goes, viral has pretty much the same meaning as used in medical contexts: something, a disease or an illness, that spreads. Notice the similarity between this concept and word-of-mouth referrals? That’s because viral marketing is simply the online or internet version of word-of-mouth advertising.

In the online world, this takes place when someone sees one of your ads, your website or a post on an online forum or social website. If they like what they see, they’ll share it with people they know and so, your information is distributed or even, spread like a virus.  Now that you’ve made the connection and this term doesn’t seem so alien or scary any more, start thinking about how you can get your message out to people and get them effectively working for you by spreading your news like wildfire!

More coming up in our next blog post.

Pacita Productions is a UK media production company with promotional video ideas for organisations of all types and a team to assist with multilingual video marketing and advertising.

Promoting Your Business with Video Marketing

Follow my blog with Bloglovin

Video marketing is a technique used to engage viewers through the use of videos. Businesses create videos and share them using a wide variety of methods in the hope of generating more sales. This is a great marketing strategy as it has the ability to keep viewers on a webpage longer and videos can even go viral much easier than other content such as articles.

Benefits of Video Marketing

There are many benefits to using videos in your marketing efforts. For instance, videos appeal to multiple senses including sight and sound, meaning they have the ability to hold the viewer’s attention much longer than an article or text ad ever could. Videos are also very easy to embed on your website or online profiles, which will in turn increase your rankings in the search engine results.

Apart from those benefits, videos also have the ability to increase the amount of time a viewer stays on a webpage. This means the likelihood of a sale increases with each visitor, so your conversion rate can increase dramatically.

Viral Marketing: How it Works

One of the biggest benefits of video marketing is that videos have the ability to go viral. This means so many people will share your video with their friends and followers that it will be seen by thousands or millions of people. The more people that share your video, the higher the chances are that you will make more money. A viral video usually means the business who created it will see impressive results soon after. If you are looking for some great marketing ideas for special events or times of the year such as highlighting your Valentines special offers, try creating a viral video that many people will want to share.

Although you may think creating a video is hard work, it can actually be done very quickly and easily if you choose the right type of video. There are many different types of videos you can share. Some promotional video ideas include interviews, slideshows, or even just a simple recording of nature. Just make sure the video relates to your product or brand and that you include a sales message in there somewhere, and it’s sure to be successful.